Read e-book online Beauty Imagined: A History of the Global Beauty Industry PDF

By Geoffrey Jones

the worldwide attractiveness company permeates our lives, influencing how we understand ourselves and what it's to be appealing. The manufacturers and companies that have formed this undefined, corresponding to Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined attractiveness for us.

This publication offers the 1st authoritative background of the worldwide attractiveness from its emergence within the 19th century to the current day, exploring how ultra-modern international giants grew. It indicates how successive generations of marketers outfitted manufacturers which formed perceptions of good looks, and the company firms had to marketplace them. They democratized entry to attractiveness items, as soon as the privilege of elites, yet additionally they outlined the gender and ethnic borders of good looks, and its
association with a handful of towns, significantly Paris and later manhattan. the outcome used to be a homogenization of attractiveness beliefs through the world.

Today globalization is altering the sweetness back; its influence should be visible in various competing ideas. worldwide manufacturers have swept into China, Russia, and India, yet even as, those manufacturers are having to answer a miles better range of cultures and life as new markets are spread out worldwide.

In the 21st century, attractiveness is back being re-imagined anew.

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Beauty Imagined: A History of the Global Beauty Industry by Geoffrey Jones

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