New PDF release: Books, Bytes and Business: The Promise of Digital Publishing

By Bill Martin,Xuemei Tian

How are companies responding to worldwide alterations in markets pushed via alterations in expertise? regardless of the undefined, the tendencies are widespread: globalization and the increase of commercial conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of recent avid gamers, new services and products and new varieties of competition.

As arguably the 1st knowledge-based enterprise, e-book publishing presents an amazing atmosphere for the examine of problem and chance. The is presently experiencing fierce degrees of festival, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. extra to those are the demanding situations posed via new and power entrants to the industry, the emergence of recent services, new methods of doing enterprise, together with buying and selling in digital markets, and the vulnerability of conventional company versions. The suitability of publication publishing as a context for studying the emergence of knowledge-based company turns into all too apparent.

Through combining basic study with secondary research drawn from the appropriate literatures, Books, Bytes and company is either a readable and informative account of commercial within the knowledge-based economy.

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Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian

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